KUBO is a POP MART character world built around identity, freedom, roles and emotional self-expression. Compared with louder fantasy IPs, KUBO often feels grounded in daily life. The character can be a traveler, lover, athlete, dreamer, hero, wanderer or quiet observer. That flexibility is why collectors search for What is KUBO, POP MART KUBO guide, KUBO blind box, KUBO secret figure and specific series names such as Breathing In or Walks of Life.

This article is designed as a KUBO entry guide. It explains the core appeal of the character, compares the major series available at Ri-son, links to real product pages and gives practical advice on blind boxes, opened boxes, whole sets, display and authenticity.

Who Is KUBO?

KUBO is best understood as a flexible character system rather than one fixed personality. In one release, KUBO may feel brave and athletic. In another, KUBO may feel soft, romantic or reflective. This versatility helps POP MART create series around many search-friendly themes: life paths, love, memory, games, heroism and daily companionship.

For collectors, KUBO offers a useful balance. The designs are expressive enough for storytelling but simple enough to display in groups. The character's rounded face, compact figure scale and costume-driven variation make KUBO easy to recognize while still allowing each series to feel different.

Main KUBO Series to Know

The KUBO Walks of Life Series Figures focus on roles and movement through life. Names like Order, Judgement, Vagabond, Cowboy, Muse and Speeding Along create a story about direction, work and self-definition. The secret figure is Victor, which naturally becomes the chase piece.

The KUBO Breathing In Series Figures feel softer and more emotional. The names Sea of Oblivion, Endless Summer, Misty, Soft Embrace and Someone Like You make the series useful for collectors who like quiet, reflective themes. If Walks of Life is about moving through the world, Breathing In is about processing what you feel inside.

24/7 YOU and Select Your Character

The KUBO 24/7 YOU Series Figures move toward affection and daily companionship. It is a good series for collectors who want romantic or relationship-based scenes rather than abstract emotion. The KUBO Select Your Character Series Figures are more game-like, turning KUBO into warriors, riders and role-based designs. That makes it a strong option for collectors who like fantasy, gaming and action themes.

These two series prove that KUBO can carry very different moods without losing its identity. A collector can build one shelf around love, another around game roles and another around reflective moments, all while staying inside the same IP.

Standalone KUBO Figures

Standalone KUBO figures are useful when you want a focal piece rather than a random blind box. KUBO LOVE WINS Figure works as a meaningful statement piece. KUBO Loyal Puppy Figurine has an emotional pet-and-companion theme. KUBO MVP Figure brings sports energy, while Superman KUBO Figurine connects the character to superhero iconography.

If you want to see all current options together, browse the KUBO collection. That collection page is the best internal hub for comparing prices, formats and availability.

Blind Box, Opened Box and Whole Set

Most KUBO series use the familiar POP MART blind box format. A blind box is random. An opened box confirms the character. A whole set usually contains the regular lineup with no duplicates, but it does not automatically guarantee the secret figure. This distinction is important because KUBO series often have popular secret figures such as Victor or Someone Like You.

If you are new, do not chase a secret first. Choose a regular figure that matches your favorite theme. Once you understand the series, decide whether a whole set or secret opened-box option makes sense for your budget.

Display Tips

Group KUBO by theme rather than by release date. Put emotional series like Breathing In together. Put journey and role series like Walks of Life together. Use standalone pieces such as LOVE WINS or MVP as visual anchors. Avoid mixing too many unrelated colors in one row; KUBO figures often have strong costumes, so a clean shelf helps each design read clearly.

Authoritative Sources

For official context, use POP MART US, POP MART About, POP MART FAQ, returns guidance, the FTC online shopping guide and CPSC toy safety guide.

FAQ

What is KUBO by POP MART?

KUBO is a POP MART character line built around roles, identity, emotion and changing life scenes.

Which KUBO series is best for beginners?

Walks of Life is good for role-based collecting. Breathing In is best for emotional themes. 24/7 YOU is good for relationship-focused collectors.

Are KUBO blind boxes random?

Yes. A sealed blind box is random, while an opened-box option identifies the figure.

Does a whole set include the secret?

Usually no. Whole sets normally include regular designs unless the listing clearly says otherwise.

Where can I browse KUBO products?

Start with Ri-son's KUBO collection.