What is a Labubu? How can I get a real one?

A comprehensive guide to Labubu figures, from "Big Into Energy" to "Exciting Macaron" series - everything collectors need to know about these coveted designer toys.

What is Labubu? Understanding the Global Collectible Craze

Labubu (/lɑːˈbuːbu/) has emerged as one of the most sought-after designer collectibles of 2024-2025, captivating celebrities like Rihanna and BLACKPINK's Lisa while sparking intense debate among collectors worldwide. These distinctive plush characters, featuring sharp-toothed grins and rabbit-like ears, have transformed from children's storybook illustrations into a global fashion and art phenomenon.

Marc Jacobs arriving to his runway show on Monday at the New York Public Library. Gilbert Carrasquillo/GC Images/Getty Images

The Creative Vision Behind Labubu: Meet Kasing Lung

Hong Kong illustrator Kasing Lung created the Labubu line of collectible plush toys, drawing inspiration from his unique multicultural background. Born in Hong Kong, Lung moved to the Netherlands at an early age, where exposure to local folktales and Nordic mythology shaped his artistic vision.

Lung's fascination with European folklore led to the creation of "The Monsters" series, which became the foundation for what we now recognize as the beloved Labubu characters. His design philosophy centers on creating characters that embody both innocence and mischief - a duality reflected in Labubu's playful yet slightly menacing appearance.

Labubu Design Philosophy: The Art of Contradiction

Despite its "monster" look, this tiny elf is known for its playful yet kind-hearted nature, with pointed ears, sharp teeth, and mischievous grin. Lung's design approach deliberately balances opposing elements:

• Visual Paradox: Cute yet slightly unsettling appearance
• Cultural Fusion: Eastern and Western mythological influences
• Emotional Complexity: Innocent charm with a hint of rebellion
• Universal Appeal: Characters that resonate across age groups and cultures

Pop Mart's Blind Box Revolution: The Psychology of Mystery Shopping

Pop Mart, the Beijing-based entertainment company, has revolutionized collectible marketing through their signature "blind box" approach. The toys are produced and sold exclusively by China-based retailer Pop Mart, which releases Labubu figures primarily in sealed boxes that conceal the specific character inside.

Marketing expert Jing Wan from the University of Guelph explains the psychological appeal: "What makes blind boxes so compelling is the element of surprise - every purchase becomes a small gamble. You're not just buying a product; you're buying anticipation and possibility."

The Streaming Phenomenon

Online content creators have amplified the Labubu craze through unboxing livestreams, where audiences watch eagerly as rare variants are revealed. This social aspect transforms individual purchases into shared experiences, building community around the collecting process.

Must-Know Labubu Series: From Energy to Macarons

1. Big Into Energy Series (2025)

Pop Mart released its latest The Monsters collection "Big Into Energy" in April 2025, blending whimsy and meaning with thematic depth and playful design. This series features Labubu characters in dynamic, energetic poses that capture the spirit of vitality and enthusiasm.

Key Features:

• Vinyl plush pendant designs perfect for bag accessories
• Available as blind box charms with worldwide release
• Enhanced color palettes with vibrant energy-themed variations
• Limited edition variants with special packaging

2. Exciting Macaron Series

The "Exciting Macaron" series features Labubu characters themed around colorful French pastries. This collection showcases Lung's ability to blend food culture with character design, creating figures that are both adorable and appetite-inducing.

Collection Highlights:

• Pastel color schemes inspired by classic macaron flavors
• Available in vinyl face blind box format
• Sweet-themed accessories and expressions
• Perfect for collectors who love food-inspired designs

3. Have a Seat Series

The "Have a Seat" collection presents Labubu characters in various sitting positions and furniture-themed scenarios. This series explores themes of comfort, relaxation, and domestic life through Lung's distinctive artistic lens.

Series Features:

• Characters paired with miniature furniture and seating
• Focus on lifestyle and comfort themes
• Detailed environmental storytelling through accessories
• Appeals to collectors interested in diorama-style displays

The Celebrity Effect: How A-Listers Fueled the Frenzy

The Labubu phenomenon reached new heights when celebrities began showcasing these collectibles as fashion accessories. Rihanna and BLACKPINK's Lisa have been spotted sporting Labubu bag charms, instantly elevating the toys from collectibles to luxury fashion statements.

This celebrity endorsement has created a ripple effect across social media, with fans eager to emulate their favorite stars while contributing to the collectible's cultural cachet.

Collecting Strategy: Blind Boxes vs. Individual Purchases

While individual Labubu figures are available through official channels, most collectors embrace the blind box experience. This approach offers several advantages:

Blind Box Benefits:

• Lower individual cost per figure
• Excitement of surprise reveals
• Potential for rare variant discoveries
• Enhanced community engagement through trading

Individual Purchase Advantages:

• Guaranteed specific characters
• Better for completing targeted collections
• Reduced financial risk
• Immediate satisfaction

Market Dynamics: Investment Potential and Resale Values

The secondary market for Labubu collectibles has exploded, with rare variants commanding premium prices. Some collaborative pieces, like the Labubu Vans collab doll released in December 2023 for $85, have recently sold for over $10,000.

Factors Affecting Value:

• Rarity: Limited edition and chase figures
• Condition: Mint condition with original packaging
• Series popularity: Trending collections see higher demand
• Celebrity association: Featured designs gain premium value

Authenticity Alert: Avoiding Counterfeit Labubus

The popularity of Labubu has unfortunately led to a surge in counterfeit products, sometimes called "Lafufus." Collectors should be vigilant when purchasing from third-party sellers:

Authentication Tips:

• Verify official Pop Mart packaging and holographic stickers
• Check for quality materials and precise details
• Purchase from authorized retailers when possible
• Be wary of prices significantly below market value
• Examine stitching quality and color accuracy

The Psychology of Collecting: Why Labubu Appeals to All Ages

The universal appeal of Labubu transcends traditional demographic boundaries. Marketing research suggests several factors contribute to this cross-generational attraction:

1. Nostalgia Factor: Appeals to childhood comfort while maintaining adult sophistication
2. Social Currency: Collectibles serve as conversation starters and community builders
3. Investment Mindset: Potential financial returns add practical appeal
4. Aesthetic Value: High-quality designs suitable for display and fashion

Future Trends: What's Next for Designer Collectibles?

Industry experts predict the blind box model will continue evolving, with potential developments including:

• Digital Integration: AR and virtual reality unboxing experiences
• Sustainability Focus: Eco-friendly packaging and materials
• Collaborative Collections: More brand partnerships and celebrity collaborations
• Customization Options: Personalized or limited regional variants

Where to Buy Labubu: Official Retailers and Trusted Sources

Official Channels:

• Pop Mart official website and retail stores
• Authorized distributors in major markets
• Licensed toy retailers with official partnerships

Secondary Market:

• StockX for authenticated collectibles
• Reputable collector forums and communities
• Verified resellers like ri-son with authentication guarantees

The Enduring Appeal of Labubu

The Labubu phenomenon represents more than just a collectible trend - it's a cultural movement that bridges art, fashion, gaming, and social media. Kasing Lung's creative vision, combined with Pop Mart's innovative marketing approach, has created a new paradigm for designer collectibles.

Whether you're drawn to the "Big Into Energy" series' dynamic charm, the "Exciting Macaron" collection's sweet aesthetic, or the "Have a Seat" series' cozy appeal, Labubu offers something for every collector. As the brand continues to evolve and expand, one thing remains certain: the mischievous charm of these sharp-toothed elves shows no signs of fading.

For collectors entering this space, the key is understanding both the emotional and financial aspects of collecting while remaining aware of market dynamics and authenticity concerns. With proper knowledge and strategy, Labubu collecting can be both personally rewarding and financially sound.