LABUBU Big into Energy Series: Love, Secret & Full Guide

LABUBU Big into Energy turns six emotional ideas—Love, Happiness, Loyalty, Serenity, Hope and Luck—into gradient-color vinyl plush pendants, with ID as the secret design. The series is easy to recognize because its colors appear to flow across the fur rather than sitting in neat blocks. Yet the appeal is not only visual: each name gives collectors a mood to carry, gift or build into a color story.

This guide explains Kasing Lung’s original THE MONSTERS world, every Big into Energy character, the ID secret, materials, blind-box format and practical buying checks. Browse current named, single-box and whole-set options on our LABUBU Big into Energy product page, or compare other releases in the LABUBU collection.

From Kasing Lung’s Picture Books to LABUBU Plush Pendants

LABUBU was created by Hong Kong-born artist Kasing Lung inside THE MONSTERS, a fairy-tale world first developed through illustrated books in 2015. POP MART’s official designer profile describes a cast influenced by Nordic fairy tales, including ZIMOMO, TYCOCO, Spooky and Pato. LABUBU stands out through high pointed ears, serrated teeth and a personality that looks mischievous but is fundamentally kind-hearted—often trying to help and accidentally causing trouble.

Lung grew up in Europe and brought the atmosphere of old forests, elves and slightly eerie storybooks into his illustrations. He moved from professional illustration toward art toys, then entered an exclusive licensing partnership with POP MART in 2019. That history matters because LABUBU was not invented as a generic bag charm. The plush pendant is a portable translation of a character with a decade of visual storytelling behind it. Vogue’s profile of LABUBU’s tenth anniversary similarly traces the character back to Lung’s 2015 books and emphasizes that storytelling remains central to his work.

Big into Energy Series Facts

• Release date: April 25, 2025
• Regular lineup: Love, Happiness, Loyalty, Serenity, Hope and Luck
• Secret: ID
• Secret odds: product information lists ID at approximately 1 in 72
• Size: about 17 cm without the hanging loop
• Construction: vinyl face with a plush body; materials include PVC, polyester and internal components such as iron wire depending on the part

The pendant scale helped LABUBU move from display shelf to fashion accessory. The Associated Press notes that plush keychains became a major part of LABUBU’s rise after 2023, while Big into Energy expanded into multiple formats. POP MART also released related accessories such as the official Big into Energy phone charm series and wireless charger.

Every LABUBU Big into Energy Character

The emotional readings below are interpretations of the official names and palette rather than a fixed storyline. Gradient dye means that placement and intensity may vary slightly from one plush pendant to another, giving individual pieces subtle visual differences.

Love — Red

Love uses vivid red to make affection feel active rather than delicate. LABUBU’s toothy grin prevents the theme from becoming overly sentimental: this is affection with courage, appetite and mischief. It works especially well as a direct gift, but it can also represent self-respect or the energy invested in a creative passion.

Happiness — Peach

Happiness softens the lineup with warm peach tones. Instead of loud excitement, the palette suggests comfort, friendliness and the small pleasures that make an ordinary day feel lighter. It is one of the easiest colors to style with neutral bags because the warmth remains visible without dominating the whole look.

Loyalty — Pink and Yellow Gradient

Loyalty combines two warm color families rather than choosing one. That blend suits the idea: loyalty is not a single dramatic gesture but a relationship sustained through changing moods. The design can make a thoughtful gift for a long-term friend, partner or family member.

Serenity — Green

Serenity uses green to evoke rest, nature and a return to balance. The contrast between a calm palette and LABUBU’s irrepressible grin is part of its charm: serenity does not require becoming expressionless. It can mean having enough inner steadiness to remain playful.

Hope — Blue

Hope turns blue away from simple sadness. The color reads like open sky, distance and a future that cannot yet be seen clearly. For collectors who enjoy the more reflective side of THE MONSTERS, Hope carries optimism without losing the slightly wistful quality of Lung’s fairy-tale art.

Luck — Purple and Pink

Luck mixes purple and pink into the most magical-looking regular palette. It connects naturally with charms, wishes and chance—the same uncertainty that makes a blind box exciting. Still, the name is best treated as a playful symbol, not a promise that one pendant changes real-world outcomes.

ID — Secret

ID stands apart as the hidden design. Its name invites questions about identity: who is LABUBU beneath the colors and labels, and which “energy” feels most like the collector? Because the secret is rare, counterfeiters and misleading resale listings often focus on it. Rarity alone should never replace careful authentication.

Why the Gradient Finish Matters

Earlier plush pendant lines often made each character recognizable through a costume or a single dominant color. Big into Energy uses blended tones that feel more atmospheric. The body becomes a small field of color, so the same design can look different in daylight, indoor lighting and photography. Minor variation in gradient placement can be normal; compare construction, tags, face shape, teeth, hardware and packaging together rather than judging authenticity from color placement alone.

Blind Box, Whole Set or Identified Pendant?

A sealed blind box is best when surprise is part of the pleasure. A sealed whole box contains six regular slots and is designed to avoid repeating regular designs, but it does not guarantee ID; a secret normally replaces one regular. An identified or opened option is more sensible when you want a specific feeling or color. Before purchasing, confirm whether the listing is sealed, opened only for identification, or displayed/used.

If you are choosing between major plush pendant lines, compare the standing energy here with the seated expressions in LABUBU Have a Seat. For scale and character differences, our ZIMOMO vs LABUBU guide explains how the related THE MONSTERS characters differ.

How to Style and Protect a Big into Energy Pendant

Use the pendant on a structured bag where the loop and hardware are not constantly compressed. Avoid overloading a delicate zipper pull; attach it to a reinforced ring or handle. Dark denim, makeup, hand oils and wet surfaces can transfer color to light fur. Store the pendant in a clean breathable pouch when not in use, and keep it away from prolonged sun, high heat and rain.

For dust, use a soft dry brush. Do not soak the plush or scrub the vinyl face with alcohol, acetone or strong household cleaners. Internal wire and mixed materials make machine washing inappropriate. If you prefer keeping one sealed for collection, store the box upright in a dry area and avoid stacking heavy objects on it.

Authenticity Checks

Start with the seller and the exact product format, then inspect details. Look for clean printing, consistent character naming, secure stitching, an even vinyl face, well-defined teeth and hardware that feels properly assembled. Verify any QR or anti-counterfeit feature only through the official destination; do not assume every QR code proves authenticity because codes can be copied. Our step-by-step How to Tell If a LABUBU Is Real guide explains why several signals must agree.

It also helps to understand the wider market. Global coverage from Vogue and the Associated Press confirms the character’s creator and product evolution, but current product details should always be checked against POP MART and the retailer listing.

FAQ

How many regular LABUBU Big into Energy designs are there?

There are six: Love, Happiness, Loyalty, Serenity, Hope and Luck. ID is the secret design.

What are the odds of pulling ID?

The product information lists approximately 1 in 72. That is a probability, not a guarantee, so purchasing twelve boxes does not ensure one secret.

Is a whole box guaranteed to include every regular color?

A standard sealed whole box is intended to contain six non-repeating regular slots. If a secret appears, it typically replaces one regular, so a secret box may not contain all six regular designs.

Can I wash a Big into Energy pendant?

Do not machine-wash or soak it. The pendant combines plush, vinyl, hardware and internal components. Use gentle dry surface cleaning and follow any care information supplied with the product.

Where can I select a specific color?

Check the named variants on our Big into Energy listing. Read the option label carefully to distinguish sealed blind boxes, whole boxes and identified characters.

Sources and Further Reading

• POP MART: Kasing Lung and THE MONSTERS designer profile
• POP MART: Big into Energy phone charm release details
• POP MART: Big into Energy collection release date
• Vogue: Kasing Lung, LABUBU and storytelling
• Associated Press: Evolution of LABUBU plush pendants