Secret Labubu You Don't Know

You follow the big releases. You know the blind box series, the plush pendants, the Lisa-approved keychains. But Labubu's universe runs deeper than The Monsters mainline. Some of the most collectible pieces never trend on TikTok — they just quietly disappear.

Here are five Labubu worlds most collectors haven't fully explored yet.

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1. The 10th Anniversary Collection: More Than Just a Number

The Monsters turned 10 in 2025, and Pop Mart didn't let it pass quietly. The anniversary rollout is one of the most ambitious in the brand's history — and most people only caught the headline piece.

MEGA Labubu 1000% launched on January 23, 2026. At 80cm tall and priced at $1,269.90 on the official Pop Mart site, it's the kind of centerpiece that redefines what a shelf display can look like. A MEGA 400% followed in February 2026 for collectors who want the scale without the full commitment.

But the deeper cuts are what serious collectors are hunting.

The 10th Anniversary World Tour Exhibition ran across Shanghai, Beijing, Taipei, Hong Kong, Tokyo, Paris, and New York throughout 2025–2026. Each city had its own exclusive: coordinate badges engraved with that city's GPS coordinates (Shanghai carried "121.48E 31.23N"), regional design variants, and near-daily limited drops via raffle. Miss the city, miss the piece — there's no restock.

How2work marked the anniversary with two vinyl releases: the KingMon Shoot 10th Anniversary Figure and the Bloeien 10th Anniversary Figure, both produced under the original How2work licensing that predates Pop Mart's mass market era. These carry a different weight for collectors who know the brand's history.

The anniversary vinyl plush pendant from the exhibition remains the most wearable piece of the collection: a limited pendant that blends soft plush with vinyl detailing, produced specifically for the celebration and carried elevated collector value from day one.

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2. Labubu Gow Figures:Shinning in Gold

Glow-in-the-dark variants exist in the Labubu universe and they don't get nearly enough attention.

Labubu Open Skies (Orange, Glow in Dark) is an official Kasing Lung / How2work vinyl release from 2025. At 7 × 5 × 3 cm, it's compact — the kind of piece that looks understated in daylight and entirely different after dark. The orange colorway with glow properties is one of the more unusual material choices in the Monsters lineup.

The Little Monsters Zimomo Series 3  is another legitimate Pop Mart release that flies under the radar. ABS/PVC construction, about 3.74 inches tall, sold as a confirmed figure rather than a blind box gamble. If you know Zimomo's place in The Monsters lore — the sole male leader of the tribe — this glow variant carries extra significance.

Glow figures tend to disappear fast because they appeal to two audiences at once: Labubu collectors and anyone who just wants something visually striking on a shelf. The overlap is wider than you'd think.

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3. KingMon: The Crown Jewel You Overlooked

Most collectors know Zimomo, Tycoco, Pato, and Mokoko. KingMon is the character that gets missed.

Produced by How2work — Kasing Lung's original toy partner before the Pop Mart era — the KingMon Vinyl Original figure stands about 12cm (4.7 inches) tall and is crafted from premium vinyl. The design centers on KingMon's signature crown, an earthy color palette, and the kind of meticulous hand-finished detailing that characterizes How2work releases over Pop Mart's mass-production lines.

KingMon appeared in limited quantities at the Labubu Concept Store in Bangkok — the first Labubu-themed flagship store outside mainland China — alongside Zimomo Lava and other selective releases. That context alone signals collector priority.

At Designer Con 2024, a KingMon signed by Kasing Lung appeared on the secondary market. Pieces with Lung's signature are extraordinarily rare; KingMon is already a niche character, and a signed version sits at a different tier entirely.

If you're building a complete Monsters collection, KingMon is the gap most people don't notice until later.

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4. Labubu × Pronounce: Where Toys Entered Fashion Week

In January 2024, two familiar faces appeared front row at Milan Men's Fashion Week. They weren't celebrities. They were Labubu and Zimomo — dressed in purple corduroy dungarees and cardigans featuring Pronounce's signature Infinity Rope motif.

Pronounce is a Chinese contemporary label founded by Yushan Li and Zhou Jun. It was the first designer fashion brand to launch a formal apparel collaboration with Labubu, making its partnership with Pop Mart a genuine fashion industry moment rather than a licensing deal.

The first piece, "Be Fancy Now" Vinyl Plush Doll (March 2024), featured a large-size Labubu in Pronounce's signature purple — the first time Labubu had ever appeared in that colorway. It sold out immediately.

The second collaboration (October 2024) introduced two new figures: Wings of Fantasy and Wings of Fortune. Both continued the purple palette with high-fashion accessories and contemporary styling. Wings of Fantasy features soft pastels shifting into vivid tones; Wings of Fortune leans into gold and fortune symbolism through its accessories and color story.

For collectors interested in the intersection of streetwear, high fashion, and designer toys, the Pronounce line remains one of the most meaningful Labubu sub-collections in existence. The pieces are wearable as keychains, displayable as art objects, and genuinely limited.

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5. Labubu Trading Cards: Chrome Enters the Chat

Nobody saw this coming. In October 2025, Labubu crossed into territory it had never touched — the trading card market.

Topps, in partnership with How2work and Pop Mart, launched the 2025 Topps Chrome Labubu 10th Anniversary set on October 20, 2025. Hobby boxes were priced at $50 and sold out fast on Topps.com. It was the first time Labubu had ever appeared in card form — and it brought two collector communities together overnight.

What's Inside a Box

Every hobby box contains one pack: four Chrome base cards plus one Chrome parallel, all on thick, glossy Chrome-finished card stock. Alongside the cards, each box includes a collectible silicone keyring case with a magnetic display — designed so you can show off your card the same way collectors clip Labubu plush to their bags. The keyring comes in multiple colors.

The base set spans the full history of The Monsters universe: Space Labubu, Vampire Labubu, Pirate Labubu, Detective Labubu, Halloween Labubu, and more character variants illustrated with Kasing Lung's original artwork.

The Chase: Parallels and Autographs

This is where the card-collector logic kicks in. The parallel structure mirrors what Topps uses for its sports releases:

Parallel	Print Run	Approx. Odds
Purple Refractor	/299	1:—
Blue Refractor	/150	1:206 packs
Green Refractor	/99	1:310 packs
Gold Refractor	/50	1:617 packs
Orange Refractor	/25	1:1,227 packs
Black Refractor	/10	1:2,975 packs
Red Refractor	/5	1:5,950 packs
SuperFractor	1/1	1:29,750 packs

At the top of every collector's wishlist: Kasing Lung Artist Autographs, signed by the creator himself. The odds sit at 1:1,368 packs. Red-numbered autographs (/25) and the 1-of-1 SuperFractor autograph are the rarest pulls in the set.

Collectors are also reporting early unannounced variations and refractor patterns that Topps hasn't officially confirmed — the same mystery energy that drives blind box openings, now applied to card ripping.

Why This Matters

The Topps collab isn't a novelty. It signals that Labubu's IP has reached a point where it can sustain an entirely separate collector market. Toy collectors and card collectors are overlapping audiences — both chase scarcity, variants, and numbered prints. Labubu already trained its fanbase to think that way through blind boxes.

A mint-condition 1-of-1 SuperFractor of Space Labubu signed by Kasing Lung is, by every measure, a significant collectible. The question for any serious Labubu collector is whether they're paying attention to this lane.

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Where to Buy These Rare Labubu Pieces

Official Pop Mart channels handle the mainline releases, but exhibition exclusives, How2work originals, and collab pieces require specialist sourcing.

Ri-son stocks authenticated Labubu figures — including the How2work KingMon Vinyl Original — and sources directly from official channels to guarantee authenticity. Orders ship via air freight with careful packaging.

Free shipping on orders over $99 for customers in the US and Canada.

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Frequently Asked Questions

What is the KingMon Labubu figure? KingMon is a character from Kasing Lung's The Monsters universe, produced as a vinyl figure by How2work. It stands about 12cm tall with a signature crown design and earthy colorway, and is distinct from the Pop Mart mainline releases.

Are there official Labubu glow-in-the-dark figures? Yes. The Labubu Open Skies (Orange, Glow in Dark) by How2work and the Little Monsters Zimomo Series 3 SI (Glow in Dark) by Pop Mart are both official licensed releases.

What was the Labubu × Pronounce collaboration? Pronounce, a Chinese fashion label, was the first designer brand to collaborate with Labubu. The partnership launched at Milan Men's Fashion Week in January 2024 and produced three vinyl plush releases: Be Fancy Now, Wings of Fantasy, and Wings of Fortune.

Where can I buy 10th Anniversary Labubu? The MEGA editions and most exhibition exclusives are sold through official Pop Mart channels. Specialized retailers like ri-son carry authenticated How2work and select Pop Mart anniversary pieces with international shipping.

What makes How2work Labubu figures different from Pop Mart ones? How2work was Kasing Lung's original production partner before the Pop Mart deal. Their figures are produced in smaller quantities with premium vinyl and hand-finished detailing, targeting the art toy collector market rather than mass retail.

What are the Labubu trading cards? The 2025 Topps Chrome Labubu 10th Anniversary set is the first official Labubu trading card release, produced by Topps in partnership with How2work and Pop Mart. Each $50 hobby box contains four Chrome base cards, one Chrome parallel, and a collectible keyring display case. Top chases include numbered Refractors (down to 1-of-1 SuperFractors) and Kasing Lung Artist Autographs at 1:1,368 pack odds.

Are Labubu trading cards a good investment? Like any limited collectible, value depends on condition, rarity, and continued demand for the IP. Signed cards and 1-of-1 SuperFractors are objectively scarce. Pop Mart reported $677 million in revenue from The Monsters series alone in the first half of 2025, which speaks to the strength of the underlying IP.